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leadership
team.

HERBL’s team of Fortune 500 global supply chain experts and legacy cannabis operators is helping take brands and retailers to the next level.

Mike Beaudry

Founder & CEO

Mike Beaudry

Founder & CEO

Mike is the former President and Head of Operations of UNFI. His people-focused leadership style empowers teams to deliver results and reach goals.

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Tom Grillea

Chief Revenue Officer

Tom Grillea

Chief Revenue Officer

Tom is the former Divisional President of UNFI, responsible for leading 5 business units. He also served as CEO of Threshold Enterprises, a distributor of dietary supplements and health care products.

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Mark Shamber

Chief Financial Officer

Mark Shamber

Chief Financial Officer

Mark is the former Executive Vice President and Chief Financial Officer of SpartanNash. He also served as the SVP, CFO, and Treasurer for UNFI for 10 years.

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Jackie Hartwell

Chief Accounting Officer

Jackie Hartwell

Chief Accounting Officer

Jackie is the former Vice President, Finance of UNFI. She has extensive experience in developing and implementing revenue-driving and cost-saving financial practices and principles.

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Marc Sherman

Chief Information Officer

Marc Sherman

Chief Information Officer

Marc is the former Vice President, Information Technology of FedEx Supply Chain. He has over 20 years of leadership experience in information technology.

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DeAnna Wassom

Chief Marketing Officer

DeAnna Wassom

Chief Marketing Officer

DeAnna is the former Head of Global Marketing of Sonos. She has over 20 years of experience driving revenue growth and brand awareness through innovative go-to-market strategies.

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Josh Held

Chief Strategy Officer

Josh Held

Chief Strategy Officer

Josh is the former Founder/ CEO of Chemistry Holdings, Inc. and Made by Science Inc. He successfully exited both companies and also served as President of Form Factory.

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Bradley Peacock

General Counsel and Chief Compliance Officer

Bradley Peacock

General Counsel and Chief Compliance Officer

Bradley is the former Senior Vice President and General Counsel of FedEx Supply Chain. He also served in various legal positions at FedEx Corporation for over 13 years.

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Donna Leach

Senior Vice President, Supply Chain

Donna Leach

Senior Vice President, Supply Chain

Donna is the former Senior Director, Supply Chain and Operations Planning of Gap, Inc. She has over 25 years of experience building business capacity and minimizing risk for complex global brands.

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Mikey Beaudry, Jr.

Vice President, Business Development

Mikey Beaudry, Jr.

Vice President, Business Development

Mikey started his career at HERBL when the company was founded in 2016. He has structured strategic partnerships with over 20 top-tier cannabis brands in the HERBL portfolio.

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Johnny Stange

Vice President, Sales

Johnny Stange

Vice President, Sales

Johnny is the former Director, Broad Market of Treasury Wine Estates. He has 12+ years of experience in sales and distribution in the cannabis and adult beverage industries across multiple states.

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Jason Pitts

Head of Buying and Retail Services

Jason Pitts

Head of Buying and Retail Services

Jason is the former Vice President of Operations and Inventory Strategy of Pottery Barn. He also served as the Vice President of North America Inventory Management and Market Planning at Gap, Inc.

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Bri Skellie

Vice President, Brand Partnerships

Bri Skellie

Vice President, Brand Partnerships

Bri is the former Director of Portfolio Strategy of Privateer Holdings/Landseye CA. Her career in medical and recreational cannabis includes Sales, Sourcing and Procurement, Brand and Product Development.

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Nick Griffith

Vice President, Growth

Nick Griffith

Vice President, Growth

Nick founded and operated multiple successful cannabis companies. He recruited best-in-class talent for HERBL and continues to promote strategic opportunities across the supply chain.

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Lex Gemas

Chief Commercial Officer Emeritus

Lex Gemas

Chief Commercial Officer Emeritus

In 2021, HERBL lost a great leader, dear friend, and colleague in Lex Gemas. There will forever be a void in the lives of everyone at HERBL who was lucky enough to know him.