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HERBL Launches Exclusive Distribution Partnership with URSA Extracts

In the News
HERBL to distribute URSA’s entire line of cartridges and concentrates in California

Santa Barbara, Calif., Feb. 28, 2022 — HERBL, California’s largest cannabis supply chain company, announced their exclusive distribution partnership with URSA Extracts, an award-winning cannabis brand committed to providing the highest quality concentrate products. In this partnership, HERBL will distribute URSA’s entire product catalog to dispensaries throughout California on February 28, 2022.

URSA Extracts, based in Arcata, California —in the heart of Humboldt County—strives to provide a next-level experience in the cannabis concentrate community through education, innovation and transparency. All products are single source, single strain and small batch extracted from whole fresh frozen flower sourced from artisanal farms in California. URSA’s use of cannabis-derived terpenes also create a more flavorful and potent product experience. Customers can visit the company’s Terpene Vault to gain a deeper understanding of each product’s potential effects outside of the conventional Sativa, Indica and Hybrid descriptors. Through the partnership, URSA Extracts will expand its retail presence to untapped markets within California while HERBL distributes the brand’s suite of concentrate and vape products, including:

  • URSA Liquid Diamond Sauce Cartridges: The unique combination of terpenes and diamonds in these 100% live resin cartridges is sure to delight all cannasseurs. URSA uses ceramic cartridges that are toxin-free, made with dental-grade ceramic instead of metal. The contents are 100% from the specific strain listed, so the entourage effect is as-the-plant-intended. Available in 1g and ½ g product sizes.
  • URSA NOVA Cartridges: The terpenes in this cartridge are referred to as NOVAterps. Novaterps have a lighter appearance because the extra non-terpene matter has been completely removed, leaving only the true cannabis terpenes. This allows for a crisp, ultra-pure flavor profile. When combined with the batch and strain-specific liquified THCA diamonds, it creates the ultimate cartridge experience. Every URSA NOVA cartridge is made from single-source, single strain high-quality fresh frozen whole flower. Available in 1g and ½ g product sizes.
  • Live Resin: Crafted from fresh frozen plants with award-winning genetics and grown in the beautiful sunshine with the cleanest and most responsible farming practices, URSA Live Resin amplifies the cannabinoids and terpenes that make each strain special. URSA Live Resin is made from cannabis grown with love according to rigorous cultivation standards. Our procurement team selects unique, small-batch, artisan-grown cannabis strains to create an outstanding flavor experience. Available in 1g Jar sizes.
  • Live Diamond Sauce: Crafted with single strain THCa diamonds and live resin terpenes, URSA Live Diamond Sauce is the perfect offering for any cannaseur. URSA Live Diamond Sauce is extracted from fresh frozen cannabis flower, resulting in a supremely enjoyable dabbing experience. URSA never blends batches, maintaining the unique properties and individual characteristics of each strain. Available in 1 g Jar sizes.
  • NOVA Diamonds: URSA scientists have created NOVAterps– a distinct, pure expression of live resin terpenes. NOVAterps are splashed over hand-picked THCa formations to create award-winning NOVA Diamonds dab. URSA NOVAterps impart a crisp, clear, and fresh taste that provides a uniquely exciting olfactory experience with each and every dab. NOVA Diamonds present an unrivaled combination of high potency and intense live resin flavor. Available in 1g Jar sizes.
  • URSA Badder: A full spectrum natural expression of the plant, whipped and folded into a soft and creamy texture. Made in Humboldt County in small batches from single-strain cannabis, URSA Live Badder is a terpene heavy treat, exuding the rich flavor of the plant. Each release has a unique full spectrum experience and strain specific flavor. Available in 1g Jar sizes.

“The HERBL team is constantly on the lookout for the most innovative and unique brands to welcome to our growing portfolio of distribution partners,” said Mike Beaudry, CEO of HERBL. “We are honored to be among URSA’s first partners to scale the brand throughout the state we call home. URSA cartridges and concentrates are sought-after products of the highest standard and deserve to be more easily accessible in the largest cannabis market in the country.”

“From our first entry into the High Times Bay Area Cannabis Cup to producing acclaimed concentrate products in a state-of-the-art facility in Arcata, I’m so proud of this team and their hard work that has made our growth possible,” said Jeffery Flannery, CEO of URSA Extracts and Bear Humboldt. “This partnership with HERBL will help us showcase our unique genetics and bring California consumers the most interesting strains in their purest form.”


HERBL is California’s leading cannabis supply chain company servicing more than 900+ storefront and non-storefront retail licensees. Founded in 2016, HERBL brings the state’s top cannabis retailers and best-selling brands together through innovative technology, unparalleled service, dedicated sales team, and high-security, state-of-the-art facilities and fleet. HERBL’s team consists of a strong mix of legacy cannabis operators and entrepreneurs alongside distribution and retail experts with extensive experience in large-scale global supply chains. Exclusive brand partners include the #1 selling flower, vape, and concentrate brands. To learn more, visit or follow us on Instagram, LinkedIn, Facebook, or Twitter.

About URSA Extracts

URSA Extracts is an award-winning concentrate brand based in Arcata, California – in the heart of Humboldt County. We are Manufactured by Bear Humboldt. The URSA team is made up of Humboldt County extractors with multiple lifetimes’ worth of combined experience.

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