Santa Barbara, Calif., May 16, 2022 — HERBL, California’s largest cannabis supply chain company, today announced an exclusive distribution partnership with Ball Family Farms (BFF), a family-owned, premium cannabis brand. HERBL will distribute Ball Family Farms’ line of hand-crafted products across California beginning May 16, 2022.

Ball Family Farms is one of the first vertically-integrated, Black-owned social equity commercial cannabis operators in Los Angeles, California. The company is family-owned and prioritizes equal pay, diversity and the empowerment of women in the workplace. Founded by Chris Ball, a cannabis entrepreneur and former professional athlete, Ball Family Farms cultivates unmatched premium cannabis and celebrates an uplifting, encouraging company culture. Ball Family Farms’ hand-crafted flower is meticulously grown using proprietary, pheno-hunted genetics developed in-house along with living soil and cultivation systems that are completely organic and sustainable. 

“Ball Family Farms exemplifies the type of commitment and authenticity that draws HERBL to new partners in California,” said Mike Beaudry, CEO of HERBL. “Ball Family Farms is a quintessential California brand, dedicated to not only the cultivation of the finest flower, but also the development of an admirable company culture rooted in community. HERBL is proud to partner with Ball Family Farms to scale their business across the state we both call home.”

“As a legacy cultivator with a social equity license, I have overcome many challenges to curate one-of-a-kind genetics that excite people,” said Chris Ball, founder of Ball Family Farms. “Ball Family Farms is now large enough to need a distribution partner, and we are looking forward to seeing how far HERBL can take us. Their commitment to expanding culture brands like ours is imperative to keeping cannabis culture authentic, which is our goal here at BFF.”

About HERBL

HERBL is the leading cannabis supply chain solutions company in the largest cannabis markets in the U.S. and actively delivers to 1000+ licensed retailers in CA. Founded in 2016, HERBL brings the top cannabis retailers and best-selling brands together through innovative technology, unparalleled service, a dedicated sales team, and high-security, state-of-the-art facilities and fleet. HERBL’s team consists of a strong mix of legacy cannabis operators and entrepreneurs, e-commerce software experts, and distribution and retail leaders with extensive experience in large-scale global supply chains. HERBL’s dynamic assortment of exclusive brand partners span multiple states and include companies both large and small, multistate and legacy, the most recognized in the world, and the upcoming and disruptive. To learn more, visit www.HERBL.com or follow us on Instagram, LinkedIn, Facebook, or Twitter.

About Ball Family Farms

Ball Family Farms (BFF) is the first vertically integrated, Black-owned, commercial indoor grow facility in Los Angeles. Entrepreneur and innovator, Chris Ball founded the company in 2018 to create unmatched premium cannabis products. BFF’s first commercial strain, Daniel LaRusso (Hybrid), quickly became one of the most popular strains in licensed cannabis retail stores. Its success led to strains, Bonsai (Sativa), Miyagi-Do (Indica), and the recent Laura Charles (Hybrid), all of which have rapidly become consumer favorites. BFF is one of few cannabis companies that prioritize equal pay, diversity and inclusion, and women’s career empowerment. They may be black-owned, but they are diversely-operated. As a tribute to its activism and commitment to excellence, the company embraces its motto and tagline, “Cultivating the culture, from the ground up!” Find BFF here.